Compelling design that resonates with your target market. Combined with a deep understanding of today’s business realities. It’s at the heart of Studio M.
Creative Concept and Design Development
A. Initial client briefing, competitive research, concept development
To effectively produce a targeted marketing project, it’s crucial that we get to know you and learn what your company’s all about. We meet with you and your team to find out about your mission and goals, products and services, your target audience, your strengths and weaknesses. We examine your competitors and provide tactics on how to differentiate and position your company.
Working together with you, we pinpoint specific objectives. We hone in on where you are – and, most importantly, where you want to be. We thoroughly define the criteria for the project to achieve the most appropriate and effective solution.
B. Design development
Next, we formulate a strategic plan for the overall direction of the project: the purpose, look and tone, content, and layout. We present several comprehensive design solutions for your review. Based on your feedback, we then refine your chosen concept.
Layout and Production
From concept to completion, Studio M’s involved in every step of the design process:
- Once you give us your stamp of approval, the final layouts and digital files are produced and converted to files for printing, the web, and/or other media formats as needed.
If it’s a printed piece, we consult with the printer, review every proof with you, and go to the final press check when the actual printing is being done.
- If we’re working with you on a website, we review every aspect of the web pages with you and our programmer on a test site, and work out any kinks before the site launches.
- We make sure you have every file format your team requires for any and all media.
Print: all logo versions and printed pieces are delivered to you in pre-approved formats. Website: it goes live! Video: all videos are delivered to you in pre-approved formats.
Creating the Perfect Logo
An effective logo – the visual representation of your company’s image and how your customers perceive you – is critical to the success and survival of every business. We at Studio M know that a clearly defined brand is compelling, distinctive and unique to your company’s “personality”. In short, the perfect logo sums up what you do and what you stand for.
As designers of your company’s logo, we see our role as the gatekeepers of your valuable image. It’s a role we take seriously. We believe that cohesive and consistent use of your message across all visual media – your company’s letterhead, website, print materials and broadcast spots – builds your brand equity and your customers’ confidence in you. We’d be delighted to create the perfect logo for you.