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Lili Gould Acupuncture / Logo

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Lili’s personality is both vibrant and calm, and it was important for us to reflect those traits in her new logo. A wireframe illustration of an open hand conveys the hands-on nature of her acupuncture practice, while an intersecting heart represents the healing aspect. We chose bright coral and sunny gold balanced by a deep eggplant for an elegant and optimistic color palette.

The most interesting part of this project? Lili was inspired by our recommended color palette to explore watercolor studies, and there was one that we decided to integrate as the background for the illustration. Now, that’s true collaboration!