IACC / Logo Design

International Association of Conference Centers Corporate Identity

We collaborated with an ad agency to develop a corporate logo for a global professional association focused on providing exceptional meetings, training sessions and conferences in unique venues. The typeface is customized for a clean and slightly informal feel. Overlapping links convey a sense of universal connection, forming a solid symbol as a unified whole. The logo mark also references the concepts of teams, individuals, and growth. Because of the global nature of the client, we carefully chose an optimistic color palette that works across international cultures.

In addition, we created a brand book, and the graphics we designed were integrated into a video as well.

Agency: The Starmack Group. Designer: Katy Moore