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Sharp Healthcare / All-Staff Assembly

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How do you create engaging exhibits in a cavernous convention center for 14,000 attendees? By designing tactile, integrated and interactive salons that create a welcoming and intimate space. I worked with the stellar design team at Sharp Healthcare to integrate their base graphics into their annual conference exhibits, video screens, a mobile app, t-shirts, print collateral and much more – totaling 27 individual projects! The most rewarding moment? Watching the attendees’ delight and personal engagement with the exhibits that deepened their connection to their company’s mission.

Watch the video:

CREDITS

Ursula Rothfuss, Brand Art Director
Kate McCarthy, Project Art Director
Kaori Devine, Senior Designer/Photographer
Rob Upchurch, Designer