Elephant Tales: Pass the Baton
When I was redesigning our logo a few years ago, I happened upon my mother’s business card from her public relations days in Bangkok. I was toying with the idea of using an elephant in my design and was thrilled to see that my mother’s logo had also incorporated the majestic creature. This was shortly after my mom had passed away and it was really cool to see how her aesthetic inspired and shaped my own. Her card – the font, the color, the logo – still feels relevant today. That’s what I aim to create – beautiful, inspiring design that stands up against time.