I recently had the most delicious assignment of creating a logo for the palate pleasing Kanz Kookies. My initial designs were sparked by the idea that although the cookies are refreshingly modern in ingredients (gluten free, organic and non GMO) they taste just like what mom used to make. I was inspired by classic Americana but wanted to update the look with a fresh color palette of mint, coral, and tangerine to differentiate the flavors. The final product is a sophisticated take on retro with just the right amount of charm. And the cookies inside? Beyond scrumptious.